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A spa school student

Crush the competition and step-up your game with spa management training and the Certify Delight Loop for next-gen spa professionals.

Course materials:

  • Instructor-led

  • Video content delivery

  • Print lectures

  • Templates

  • Assignments, online discussions, and tests (75% overall score required for certificate of completion)

  • Strategies for growth and profitability

  • Revenue management techniques

  • Master Spa KPIs

  • Inventory Management

  • Interpret financial reports and provide expertise on (projected) Revenue vs. Expenses.

  • Use financial plans for spotting trends, measuring productivity and monitoring progress.

  • Spa menu engineering for growth and profitability

  • Use templates to develop monthly and yearly management

Financial Acumen

Certify Delight Loop

  • The Certify Delight Loop (CDL) - What is it?

  • Origins of Spa

  • Spa Brand Components

  • Certify Delight Loop Science – key concepts and theories

  • Certify Delight Loop Stages

  • Certify Delight Loop Experience Phases

  • CDL Evaluate, Refine and Repeat - an iterative process

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Guest Experiences

  • Deep-dive into Client Experiences

  • Defining memorable client experiences

  • Maintain fresh, effective programs to consistently retain and grow customer base.

  • Strategically and proactively develop programs, marketing initiatives and promotions to increase revenue, enhance the guest experience, and increase the repeat client base.

Operational Excellence

  • Spa Planning, Controlling and Organizing with the Certify Delight Loop

  • Use templates to define and audit a service

  • Sales and Marketing

  • Communications with appropriate reasoning

  • Spa Retail: Retailing as a service and metrics

  • Effective spa management system utilization to support operations and service delivery

Program cost: $299 per module

Pay As You Grow

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